Intent Data: A Fresh Take On Business Intelligence
Intent Data is Changing the Selling Game
Accurate sales forecasting plays a pivotal role in manufacturing. With such capabilities, companies can better predict demand, craft more efficient production schedules, and tackle inventory management challenges.
Implementing proper sales forecasting protocols also allows enterprises to better adapt to market changes and shift from a selling-first business model to an added-value type of business.
Intent data refers to certain online behaviors of a company’s target audience that signal what steps they are most likely to take next in their buyer journeys. As such, when dealing with intent data, companies should investigate information that relates to:
Online customer behavior
Customer preferences
Buying patterns
By leveraging these data sets, companies can gain a deeper undertstanding of their customers, their needs, preferences, buying dynamics, etc. As such businesses can craft more effective marketing and sales strategies, that fit each customer’s buyer journey phase.
Here are the top three areas that intent data is benefiting companies leveraging it:
36% see a boost in online tool and tech solution usage across their enterprises
31% put a higher emphasis on delivering added-value services
30% move to data-driven business strategy.
