A Better Approach to Customer Journey
From Opportunity to After-Sales Interactions
Salespeople's role has dramatically changed over the past couple of years because customer behavior also has changed.
According to recent data, 62% of the manufacturers claim that mapping and paying close attention to customer journeys is highly important.
46% say new customer dynamics prevent them from reaching their sales targets.
However, only 45% of the respondents claim they use a CRM for customer data management.
Here are some top areas that customers seem to pay attention to before making a purchase nowadays:
Sustainability and corporate responsibility
Ways of carrying out personal research
High-quality content that servers their research process
How companies approach customer journeys and the sales process as a whole has become critical. Modern CRMs feature customer journey mapping capabilities that allows enterprises to be as exact and as formal as possible in tracking buyer’s journeys, from opportunity identification to customer after-sales care.
Instead of focusing on closing deals, salespeople now prfioritize building long-term relationships with clients. There is a dramatic emphasis on acting as advisors who deeply understand their needs and offer personalized solutions tailored to their specific requirements.
Our sales’ teams role have not changed
We started focusing on globalization and market expansion
We are focusing on making data-driven decisions
We are focusing on consultative selling
We are focusing on added-value services
We focus on sustanability and ESG
We are deploying more digital tools than ever
As salespeoples’ roles evolve, it’s critical to leverage the right tools and integrations to aid the sales process.
