Rather than trying to excel in every channel and every media, pick your battles and focus on what matters most.
Ask yourself what your experience vision is and how does it align with support, enablement and business objectives?
We’re too often fixing things, demonstrably being active, “thinking and considering” looks a lot like doing nothing and Heaven forbid we be accused of doing nothing!
Punk CX shows it sometimes pays NOT to do something.
We are too quick to jump into ‘fix mode’ when we have a problem. What Punk CX shows us is actually not to do most things, just get back to basics.
