We must think about customer experience holistically, not in isolation.
Everything is connected: employee and worker experience, customer experience, stakeholder experience, investor and community experience.
The tectonic plates of experience are starting to move. There’s a bigger experience game at play here. We talk about brand leadership, market and tech leadership, but we don’t talk about Experience Leadership (XL). Everyone has the opportunity to lead when it comes to CX whether they’re in a formal leadership position or not.
Punk XL stands on the shoulders of Punk CX. Everyone has the opportunity to lead when it comes to customer experience.
