Data informs people, stories move people, and experiences compel people!
People talk about being a data driven company, but I wish people would go beyond their data, particularly when it comes to understanding their customers, because we’re NOT our data!
Data tells us a story, but it doesn’t tell us the full story.
Data will inform people, but if we use stories to help us understand the context, then that’s the thing that will start to move us.
Data informs people, stories move people, experiences compel people!
