Marketers can achieve great things if they use empathy and emotion to reach B2B buyers. As Dr. Donald B. Calne teaches: “Reason leads to conclusions, but emotion leads to action.”
Brilliant brands create a sudden urge to act. Inspire people to feel something emotional and they’ll take the next step along their buyer journey.
So think about the emotions attached to every piece of content you create.
Emotion leads to action. Inspire people to feel something, and they’ll actually go and do it.
ANDREW DAVIS, BEST-SELLING AUTHOR & KEYNOTE SPEAKER
