The goal of a great customer experience is to create a series of micro-interactions that elicit emotion, even for something as simple as an email.
Think about what emotion it will elicit. How?
Attach an “emoji” to every interaction you create.
Is your audience getting excited?
Are their minds being blown?
Build a better emotive, and you’ll put the customer at the forefront of your journey.
Think about your last email campaign, read it back to yourself. If I were this prospect, what would I feel when I read this?
