Think about “moments of inspiration” (M.O.I.). They’re little micro-moments that inspire people to go on a journey, a journey they never expected.
Get people emotionally involved from the very outset, and you’ll own that customer way before someone else.
How do you know what those moments are? Just ask your customers!
Ask them what inspired them to go on their journey. That’s the super-secret magic question that marketers must ask.
When they open up their email in the morning, they’re not expecting to go on a long journey to buy something, but then they realize, ‘I have a problem I didn’t even realize I had!
ANDREW DAVIS, BEST-SELLING AUTHOR & KEYNOTE SPEAKER
