Every micro-moment of interaction (M.O.I.) brings your customer to a moment of commitment (M.O.C.). It’s the instant they trade their money, data, and time for information to buy a product, service, or support a cause.
Even filling out a form is an M.O.C.—and that’s considered a pretty big step in the relationship. Lots of smaller interactions can really build trust to turn a “doubter” into a “believer” as they move down the buyer spiral.
Every micro-moment of interaction is meant to send your customer down the journey to a moment of commitment.
ANDREW DAVIS, BEST-SELLING AUTHOR & KEYNOTE SPEAKER
