Personalization usually means: we understand you as a customer, let us show you. But personalization in an HD experience is a two-way street.
The goal is to build mutual trust and respect between the customer and the people behind your brand. It’s called “scaling camaraderie”.
Introduce the people behind the sales rep—like the person sending all of those marketing emails. Get a customer to have a relationship with 4 of your people and they will stay longer – and spend more.
It’s called ‘scaling camaraderie,’ building mutual trust between your customer and the people behind your brand.
