It takes more than just populating lead notes
Converting a lead to an opportunity
Presenting a demo and making a proposal
To see a deal through
That’s CRM-centric, and you can miss a lot along the way.
Your client sees it differently.
They’re more sophisticated these days with how they make buying decisions, as they are getting product recs, reviews, and even pricing without speaking with you. For you, it means re-focusing on the customer experience and becoming client-centric.
The buyer’s real challenge is socializing the transaction within their organization.
BRIAN BURNS, HOST, BRUTAL TRUTH PODCAST