#4:
Make CRM Work
for You and Your Customer

#4
Make CRM Work for You and Your Customer

Model your CRM into the ideal customer journeyLeverage your CRM to connect you with the right information to help your customers make informed decisions—it's all mapped out for you within the platform!You can’t memorize the details of 15-30 deals

Your head is the worst place for all that information!

CRM centralizes it, and gives you context.

And once something closes, it’s not over.

Now you need to invoice it, renew it, and service it.

CRM helps get you through the ‘Mystery Middle,’ the point from proposal to purchase order.

BRIAN BURNS, HOST, BRUTAL TRUTH PODCAST