3. Siloed Operations Between Sales and Marketing

Empower Sales and Marketing Teams With Consolidated Data

Boost Sales & Marketing ROI With A Complete View of Your Business

While ERP solutions have been developed to streamline business operations such as business tracking and handling, supply chain management, and accounting, CRM applications have a customer-facing purpose and focus on marketing, sales, and support initiatives.

By integrating the two, you can offer your front-office teams, such as marketing and sales, quick access to valuable data across your entire organization:

CRM Data: contact data, deal status, account status (lead/prospect)
Social Data: customer interactions, likes, shares, and data emerging from professional network platforms, such as LinkedIn
ERP Data: contracts, purchase history, order status, buying behavior, invoicing information
Website Data: visits, content preferences, content downloads, dwell time
Email Data: opt-out rates, send data, open rates

A Single Source of Truth For Your Marketing & Sales Efforts

All the data sources listed previously can help marketing and sales enhance their operations, dynamics, and how they collaborate, with information such as:

Internal and external business networks
Readiness to buy
Purchase decision triggers
Upsell opportunities
Cross-sell opportunities
Renewal processes