Creative Foam
Boosting Global Operations by 44% After Implementing SugarCRM
Established in 1969, Creative Foam is automotive company based in Fenton, Michigan operating as the go-to supplier of foams, nonwovens, and adhesives for big players like Fiat, Ford, and BMW.
Today, the company has offices across the US and Mexico, serving major domestic and international car brands.
But, despite the fact that the company is one of the largest automotive manufacturers and suppliers in the US, 2019 came with a series of challenges that changed the way the business operated:
Increased market competition
Production halts
Supply chain disruptions
Soaring material costs
The shift towards electric vehicles
On top of these industry-wide challenges, the company also relied on Microsoft Excel Sheets to handle customer data analysis and consolidation. From this, several issues arose:
Data input
Version control
Missing information
Data accuracy
Data consistency
Data history
When Creative Foam started searching for a CRM solution to swap in for the spreadsheets they were using, the company had several clear goals in mind:
Greater visibility into their operations
More granularity, such as win rates on specific products with different customers
After researching all options available, the company decided to deploy Sugar Sell, SugarCRM’s sales automation platform.
Since implementation, Creative Foam has observed a significant improvement in several different areas of the business:
A rise in the monetary value per vehicle by 14%
Remarkable enhancements in its total and controlled hit rates, improving by 13% and 9% respectively year-over-year
The company experienced a remarkable 42% growth in its pipeline in its first year using Sugar
100% user adoption of the Sugar platform
In the same timeframe, the tier business expanded by over 40%, providing valuable insights into the company’s market positioning and progression
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Now, we can look at real data and quantify what we mean. We can put it in terms of dollars, opportunities, and time. We’re dealing in facts. This has been critical as a communication tool for us because it easily fits into our process.
