Marine Instruments
Overcoming Poor Data Management with redk and SugarCRM
Founded in 2003, Marine Instruments develops and manufactures electronic equipment for the marine environment. The company focuses on developing sustainable fishing solutions, such as their tuna satellite buoys equipped with artificial intelligence to facilitate sustainable fishing.
With 40% of the company workforce activating under the R&D department, Marine Instruments has a track record of developing and manufacturing cutting-edge technologies for the marine environment.
Although fueled by cutting-edge innovation, Marine Instruments struggled in one particular area: data management.
From here, other challenges arose:
Siloed information across multiple systems
Poor customer support request management due to fragmented data
Company-wide use of spreadsheets
Lack of visibility into customer opportunities such as cross-selling and referrals
Determined to counteract the lack of proper data management, Marine Instruments contacted redk, a company specializing in CRM solutions and a long-term partner of SugarCRM.
Right from the start, SugarCRM impressed the team with its high degree of flexibility that responds precisely to the customer’s needs. For Marine Instruments, this means that the implemented solution offers a centralised structure, transparency and real-time access to the existing customer portfolio to all parties involved.
Sugar Serve ended up being the perfect addition to their existing tech stack. After implementation, the company experienced:
Significant improvement in terms of team coordination and scaling opportunities
Greater visibility into the day-to-day evolution of their operations
The ability to optimize decisions for business planning in the medium/long term
Improved support operations to existing and prospecting customers
Increased flexibility and adaptability
New growth opportunities
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redk helped us design and define the customer lifecycle by implementing a solution based on SugarCRM that covered the defined processes and structured all the data involved.
