Reusable Transport Packaging
20% Revenue Growth by Switching to Sugar
Reusable Transport Packaging is a reseller, master distributor, and custom manufacturer of the broadest range of returnable and reusable plastic packaging available today. With multiple stocking locations across the country, the company carries thousands of products and boast an inventory that is readily-available, with national and international coverage.
RTP’s decades of experience and knowledge of all the major brands and products helps them serve customers with the perfect solutions for every operation.
The company wanted to standardize complex sales processes, automate repetitive tasks, and provide powerful insights. So, RTP decided to elevate its Sugar implementation with Sugar Sell Premier.
More than this, RTP was also looking forward to improving campaign effectiveness and gather full insights into their marketing campaigns’ success. A natural move for them was to expand their Sugar capabilities with Sugar’s marketing automation solution, Sugar Market.
Sugar Sell Premier and Sugar Market helped RTP to give their sales and marketing operations a kick with AI-powered insights. Since implementing Sugar Sell Premier, the company elevated:
Advanced reporting
Predictable forecasting
Sales data analytics
Holistic insights
Omnichannel internal communications
Cross-departmental alignment
Centralized data access
Sugar Market helped RTP to leverage the success of their marketing campaigns with:
Intuitive campaign builders
Advanced automation
Accurate reporting capabilities
Streamlined campaign creation process
Detailed engagement insights
Improved sales and conversion rates
Since switching to SugarCRM, Reusable Transport Packaging has seen revenue growth of 20%, year over year. The team is currently on track to reach the 2023 revenue goal of $25M, up from $20M in 2022. By initiating a regular email communications strategy through Sugar Market, RTP has been able to remain in front of their customers, distributors, and leads with new product offerings and updates on price points and other relevant industry updates. Because of that ROI, RTP was recognized and awarded the Industry Excellence Breakthrough Award winner for this year's customer awards.
We’re benefitting from improved sales effectiveness and optimized marketing efforts within a single platform, and we’re able to create targeted sales strategies and personalized marketing campaigns to meet and exceed customer expectations.
