Why Switch to SugarCRM?

CRM Is Better on a Unified Data Platform

When your marketing, sales, and service teams are all working with the same data, and from the same playbook, you add intelligence to customer engagement across every touchpoint and create a seamless, high-definition customer experience.

Sugar is a great system to manage leads and conversions so we can map our topline goal of growing revenue.

JASON M., VP OF SALES, MATERION

It’s time to let the platform do the work for you

✔ No Blind Spots
✔ No Busy Work
✔ No Roadblocks

Connect all stakeholders with complete real-time customer view
View immediate status of every opportunity to know next steps and craft more personalized engagements
Fit a powerful CRM platform into any infrastructure, connected to your critical third-party applications

Deliver a High-Definition Customer Experience
(HD-CX)

The more information you know about your customers, the easier it is to create consistent, personalized sales, marketing and service interactions. That’s SugarCRM’s High-Definition Customer Experience.

See Your Customers in High-Definition

Optimize all customer journey touchpoints to create the perfect cadence of CRM activity
Understand customer sentiment on a personal level to ensure better satisfaction and retention
Turn every stakeholder into a customer expert, armed with insights and information to fulfill tasks skillfully

Sugar enables us to really connect with our customers on a more personal level.

DONNY N., VP OF ADMINISTRATION AND SALES, SMC CORPORATION OF AMERICA

Easier Customization and Configurability

With SugarCRM, you don’t need a team of developers to customize your functionality and views. Now you can easily configure your CRM system to reflect your identity at every phase of the marketing, sales and service lifecycle.

Match the brand, competencies and styles that your customers have grown to trust
Effortlessly create user roles with unique characteristics that are easily defined and adaptable to change over time
Easier configuration means lightning-fast deployment and lower long-term risk

(With SugarCRM), we were able to become more productive, automated, and competent in gathering vital information and user data to provide a high-resolution customer experience.

AKARI E., SENIOR MANAGER, TRADE & RETAIL MARKETING AND E-COMMERCE, FURLA

✔ Scales with your business
✔ Responds quickly to user needs
✔ Becomes your CRM solution

Highly Accessible, Eminently Usable

Your CRM system doesn’t have much value if your marketing, sales and service teams don’t touch it. SugarCRM is highly accessible, giving users total control over their CRM to optimize how they work every day.

The easier it is to configure and customize, the more responsive you’ll be to your users
Get everyone ramped up quickly to speed adoption and lower TCO
Fewer clicks, faster results and happier workers

One of the best CRMs out there… It has a very crisp and beautiful UI, which perfectly fits the product and doesn't have a lot of learning attached to it.

ETI B., COO, CIMPLYFIVE

✔ Drag-and-drop UI configuration
✔ Easy mobile customization
✔ Simple reporting and dashboards

Get Predictive AI Right Out of the Box

The future of the high-definition customer experience is based on data-driven, predictive systems that fully understand what your customers want and predict what they need.

Get AI capabilities out of the box, with the difficult AI modeling already solved for you
AI-driven insights provide context for all stakeholders to take appropriate next steps
Listen to the voice of your customers with sentiment analysis and NPS tracking

One of the things I love most about Sugar is its native integration with marketing platforms and its enormous contribution to salespeople's communication with prospects.

ANOOP S., SOCIAL PULSAR

✔ Intelligent lead and opportunity scoring
✔ Personalized recommendations
✔ Enhanced forecasting
✔ Customer churn analysis
✔ Upsell and cross-sell opportunities
✔ Conversational AI